Friday, November 15, 2013

14. Social Media and Marketing

Aburaihan Rahman- Aeropostale


Aeropostale uses different ways  to increase our brand recognition and promote their merchandise. Aeropostale views their stores as the primary means to communicate their message and provide brand experience to the consumer. Aeropostale marketing efforts are focused on in-store communications, promotions and internal as well as external advertising.Periodically, Aeropostale also partner with select third parties such as magazines, television shows and musical bands, to create marketing programs which we believe will be appealing to our customers.In addition, Aeropostale supports its brand through social media outlets such as Facebook, Twitter, Instagram,Pinterest and youtube. Using social media, aeropostale does:

  • Promotion of their new products
  • Offering sale to bring new customer and reserve previous customer as well
  • Making their brand well known
  • Online advertising

Aeropostale, Inc Facebook Page
Facebook Page:
Number of Likes:
9,368,364
Talking about:
360,614
Category:
Retail and consumer merchandise and
Online marketing
Aeropostale, Inc YouTube Page
YouTube Page:
Number of Subscribers:
7,423
Number of Video Uploads:
76
Number of Video Views:
4,308,609
Aeropostale, Inc LinkedIn Page
LinkedIn Page:
Number of Followers:
11,513
Aeropostale, Inc Instagram Page
Instagram Page:
Number of Photos:
726
Number of Followers:
442,712
Number of Following:
53




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