10.Developing and managing product

Aburaihan Rahman- Aeropostale

Aeropostale’s developing idea comes from manufacturers around the world (domestic & overseas). Aeropostale to develop, source and place product on a seasonal basis emphasizing quality and maintaining mark-up plans. And Developing and managing

product manager does Instrumental role in launching a new  wear line; developed a diverse and valuable set of skills as a result. Aeropostale sells fashion product for men, women& for kids. But Women’s merchandise earns 64% to its overall revenues. Before finding out this fact, women’s merchandise has also been the weakest performing category since 2011, due to a poor customer response to its fashion-based products such as women’s knit tops. Aeropostale took a quick decision to improve women’s merchandise such as:

·        New management by hiring a new talents

·        Improving  design and women’s merchandise

·        Design new fashion trends

·        Emphasizing on seasonal fashion on fall, winter& summer dress  

·        Creating a specifically tailored head-to-toe collection for different purposes such as casual, school and party

·        Adding emerging and prevailing fashion to these products will be a priority for the company.

After developing the women’s merchandise, Aeropostale generated about $568 in revenue per square feet that was $547 in 2011. And abiding by the same developing and managing product rule, Aeropostale’s existing revenue per square feet is $590 in 2013.