Aeropostale is not only in US now but also operating stores in Latin America, Europe, Canada, Asia and Arab.By opening stores in foreign countries; Aeropostale is reacting to international marketing opportunities, using global marketing strategies and being aware of threats from foreign compitators in all markets.
Aeropostale also emphasis on online marketing and Aeropostale has mobile application that can be used to buy Aeropostale product from anywhere in the world. Aeropostale runs differnt pages on social network to attract people to buy their product. On facebook page, twitter or instragram, aeropostale post their new fashion design ad and photos. http://www.aeropostale.com/shop/index.jsp?categoryId=24684146
Sometimes Aeropostale organizes modeling contest with Aeropostal fashion clothing and winner of the photo contest get to be a part of Aeropostale model, boys-girls around the globe participate the contest and Aeropostale sells their product globally . During the second quarter of 2011, Aeropostale’s e-commerce business increased to $25.1 million, up 20% from $20.9 million in the year-ago quarter.
The announced strategy will better position the company to offer its international customers a wide range of collections in apparel, including its celebrated hoodies, denims, graphic tees and fashion accessories. Further, the move is highly cretive to the company’s online sales as it will enable Aeropostale to generate additional sales and broaden its existing customer base throughout the world. Moreover, it will also enhance the visibility and reputation of Aeropostale as a global firm offering great fashion and value.During the second quarter of 2011, Aeropostale’s e-commerce business increased to $25.1 million, up 20% from $20.9 million in the year-ago quarter.
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