4.The Marketing Environment

Aburaihan Rahman- Aeropostale

Aeropostale is a brand that understands the importance of connecting with the youth market. Aeropostale focuses on teenagers because they are doing the two roles on Aeropostale marketing. Teenagers are the buyer and  even employees. They are one of the only stores in the US to recruit sales associates under the age of 18 – rejecting the general social norm.In most of the Aeropostale store the employees are either school  or college going. Kids love to work and Aeropostale made that happen. Aeropostale believes in the ability of youth to translate their brand values and advertise their merchandise both in stores and through numerous community projects. 

According to Aeropostale Associate handbook, "Aeropostale  also uses feedback from the council to determine how to best connect with the teen market, and appoint brand ambassadors throughout the country who live the values of the company and promote these to those around them."

 In 2011, Aeropostale ran a jeans for teams campaign to provide jeans to homeless teenagers – the largest proportion of homeless individuals in the US. In total 1.5 million pairs of jeans were donated. By doing this event Aeropostal was focused on-

• Social work

• Make kids to donate helpless

• Creating their target market

Since Aeropostale’s first store opened in 1987, Aeropostale is offering their customers a balanced merchandise assortment at compelling values, along with an inclusive, engaging and exciting shopping experience in a great store environment, Aeropostale ocuompany cultures based on the:

• Values of integrity

•  Respect

• Teamwork and compassion

•  Variety of career opportunities

• Services and exceptional benefits and wellness programs.

• New merchandise and offer like new shopping bags and clearance sale