7.Business Marketing

Aeropostale- Aburaihan Rahman

Aeropostale markets fashion ware to individuals for purposes other than personal consumption. Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or

organizations that resell them, use them in their products or services or use them to support their operations. Aeroposatale buy their raw materials from out of US and make their product out of the United States because the product made in US in way expensive than making it out Of the country. Since Aeropostale supplies affordable fashion apparel so aeropostale believes to make their cloth out of the country and bring in to here.

Increasing cotton prices towards the end of last year had an impact on the company’s profitability as full year operating margin dropped by 110 basis points. The impact was more visible in the fourth quarter, where a significant fall in merchandise margins brought down the operating margin by nearly 300 basis points.

After buying raw material from third world countries, Aeropostale reported net revenue for the fourth quarter increased by 5% as compared to the same period last year.

Aeropostale, Inc. - Strategy, is a source of comprehensive company data and information. The report covers the company’s structure, operation product and business marketing action.

Features:

• Detailed information on Aeropostale, Inc. required for business and competitor intelligence needs
• A study of the major internal and external factors affecting Aeropostale, Inc.
• An in-depth view of the business model of Aeropostale, Inc. including a breakdown and examination of key business segments
• Intelligence on Aeropostale, Inc.’s mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors
• News about Aeropostale, Inc., such as business expansion, restructuring, and contract wins

Management

• Thomas P. Johnson , Chief Executive Officer
• Emilia Fabricant , Executive Vice President – Aéropostale brand
  
• Marc D. Miller, Executive Vice President – Chief Financial Officer
• Scott K. Birnbaum , Senior Vice President – Marketing & E-Commerce
• Barbara Fevelo-Hoad ,Senior Vice President - Production and Technical
• Kathy E. Gentilozzi ,Senior Vice President - Human Resources

 Stock Performance

Symbol ARO (Common Stock)

Exchange NYSE (US Dollar)

Price $9.00

Change (%) 0.09 (0.99%)

Volume 3,355,098

52 Week Low $7.78

Market Cap $706,383,000

Rolling EPS -0.82

PE Ratio 0

Shares Outstanding 78,487,000

Data as of 12/06/13 4:00 p.m. ET