Saturday, November 9, 2013

9 .Product Concepts

Aburaihan Rahman- Aeropostale


Aeropostale is a brand of fashion retailing. 

On every product of Aeropostale, they have the logo of either "Aeropostale" of "A87". The company was establised on 1987, that is why company uses "A87" as their trademark. Aeropostale no longer is combating the continual rise of online shopping, but increasing in-store engagement and sales by leveraging more interactive digital tools and technologies. Aeropostale is currently coming out with new design and new fashion style which is really popular to teenage boys and girls. The thing that is given to consumer in an exchange is called product. Aeropostale takes every steps to fulfill the consumers need in order to satisfy them. Therefore, all the works related to product to be reached to consumer is called Total consumer concept. Lets take a look of the product list of Aeropostale for both mens& women:





    graphic tees


  



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