6.Consumer Decision Making

Aburaihan Rahman- Aeropostale

Consumer Decision Making gives the opportunity to make wise decisions when shopping. It is a judging contest designed to compare and make consumer based decisions based on facts. Aeropostale follow the five steps to make consumer to buy their product:

1. Aeropostale makes their advertisement online with attractive sale.And,most of the time Aeropostale has some sort of sales going on through out the stores. When consumer comes to the store or shop online, they get something from huge design of collection.

2. Aeropostale attracts consumer to buy their product with reasonable price. Compare to other Brands, price of Aeropostale is little bit cheaper than any other companies that's why consumer comes to buy from Aeropostale.

3. Aeropostale always check the price and deals of their competitors like American eagle, Aberocrombie&fitch and try to get the best deal to consumers.

4. With good deal and new fashion trend, consumers always buy Aeropostale product.

5. Consumer who bought Aeropostale product have faith in the quality of product. That's why consumer don't have to worry about the quality. Consumer buy good stuff from Aeropostale and come back again.

To bring more consumers, recently Affinnova has contracted with Affinnova to utilize its patent-pending proprietary IDEA (Interactive Design by Evolutionary Algorithms) technology to optimize Aéropostale's merchandising mix and product designs. Affinnova, based in Cambridge, Massachusetts, is a leading provider of business decision-making solutions modeled on the science of evolution to support the product and brand development process.

Aéropostale is the first apparel retailer to regularly employ Affinnova's technology to evolve products based upon real-time input from consumers, more quickly and with greater chances of market success than ever before possible.

Aeropostale is the first apparel retailer to join a growing number of leading consumer products companies including Affinnova's IDEA™ technology into the product development and marketing process. These companies include ConAgra Foods, General Mills, Procter & Gamble and Staples.